Capital Market Impact

Better watch out for the “Santa Claus rally”

December 14, 2022
A woman and man discuss economic trends over a computer.

The “Santa Claus rally” describes the stock market’s tendency to rise in the year’s final week and the first two trading days of the new year. Although the Santa Claus rally might sound like some mythical investment narrative predicated on investor nostalgia, there is data to support the claim. For example, Dow Jones Market Data shows that the Dow Jones Industrial Average, S&P 500®, and Russell 2000® indices have closed higher in December more often than in any other month. Moreover, the Russell 2000 has seen positive performance in December 83% of the time since 1987.

Many market observers also note that volatility falls toward the end of the year, and the S&P tends to outperform heading into the last three months of the year. A review of our macroeconomic “naughty” and “nice” list may help investors determine whether the Santa Claus rally will likely arrive this year.

Russell 2000 Index December returns 1987-2022 YTD.

On the naughty list are several economic variables that could hinder a potential stock market rally. First, decades-high inflation has hurt purchasing power, reducing income value and likely causing household debt to soar at its fastest pace in 15 years. Second, rising interest rates and reduced affordability has hit the U.S. housing market, where the median housing payment as a percentage of median income has increased to its highest level on record. Third, a hawkish Federal Reserve that has raised interest rates at the fastest pace since the 1980s led to $22 trillion in losses for equities, bonds, and real estate. Fourth, the global pandemic has influenced the labor market, leading to higher average hourly earnings, likely leading the Fed to continue holding interest rates in “restrictive” territory. Lastly, higher levels of nominal revenue growth, driven by inflation, can mask the impact of recessionary pressures that hurt company operating leverage, ultimately acting as a headwind for earnings growth in Q4 2022.

On the nice list, however, several economic variables could support a Santa Claus rally. First, corporate and consumer balance sheets are less exposed to credit and leverage risk than in prior cycles, which could mitigate earnings risk considerably. Second, the labor market is also the strongest in decades, potentially blunting recessionary concerns. Over the first eleven months of 2022, non-farm payrolls grew by an average of 392,000 jobs per month. Third, capital expenditures, or core durable goods orders, continue to show strength and could act as a tailwind to offset any macroeconomic weakness or reduce aggregate demand. Fourth, supply-chain bottlenecks are easing as pricing pressures abate. Further, port logistics appear to be unclogging, and wholesale prices for transport are diminishing. Finally, expected returns for cash and short-term Treasury bills now offer savers an attractive alternative to equities, allowing consumers to build their emergency savings fund.

Overall, the Santa Claus rally might depend on a balance of factors on the naughty and nice lists. While economic variables like inflation and interest rates may hinder a potential rally, improving supply chains and resilient corporate balance sheets may lead to market growth. Remember, it’s impossible to predict precisely when or if a Santa Claus rally will occur. Therefore, staying invested over the long term is essential.

Sources/Disclaimer

  • This material is not a recommendation to buy or sell a financial product or to adopt an investment strategy. Investors should discuss their specific situation with their financial professional.

    Except where otherwise indicated, the views and opinions expressed are those of Nationwide as of the date noted, are subject to change at any time and may not come to pass.

    Dow Jones Industrial Average: A price-weighted index that tracks 30 large, publicly-owned companies trading on the New York Stock Exchange and the Nasdaq.

    Russell 2000® Growth Index: An unmanaged index that measures the performance of the small-capitalization growth segment of the U.S. equity universe; includes those Russell 2000® Index companies with higher price-to-book ratios and higher forecasted growth values.

    Russell 2000® Value Index: An unmanaged index that measures the performance of the small-capitalization value segment of the U.S. equity universe; includes those Russell 2000® Index companies with lower price-to-book ratios and lower forecasted growth values.

    Russell Investment Group is the source and owner of the trademarks, service marks, and copyrights related to the Russell Indexes. The Fund is not sponsored, endorsed, or promoted by Russell, and Russell bears no liability with respect to any such funds or securities or any index on which such funds or securities are based. Russell® is a trademark of Russell Investment Group.

    S&P 500® Index: An unmanaged, market capitalization-weighted index of 500 stocks of leading large-cap U.S. companies in leading industries; gives a broad look at the U.S. equities market and those companies’ stock price performance.

    S&P Indexes are trademarks of Standard & Poor’s and have been licensed for use by Nationwide Fund Advisors LLC. The Products are not sponsored, endorsed, sold or promoted by Standard & Poor’s and Standard & Poor’s does not make any representation regarding the advisability of investing in the Product.

    Nationwide Funds are distributed by Nationwide Fund Distributors LLC, member FINRA, Columbus, Ohio. Nationwide Investment Services Corporation, member FINRA, Columbus, Ohio.

    Nationwide, the Nationwide N and Eagle and Nationwide is on your side are service marks of Nationwide Mutual Insurance Company.

    © 2022 Nationwide

NFN-1391AO